Mama Mirai Support Program

CSR is not “donation.”
It is an investment that increases corporate value.
A next-generation CSR program that simultaneously delivers
PR, employee benefits, and social contribution.
Mama Mirai Support Program

Project Overview

What Is the Mama Mirai Support Program?

The Mama Mirai Support Program redefines CSR not as a “cost,”
but as an investment that supports sustainable corporate growth.
By integrating support, communication, and job creation,
we build a value-driven CSR model that connects
companies, employees, and society.

Fragmented Challenges
Faced by Many Companies

In many organizations, the following initiatives exist separately.
CSR

CSR

Short-term and not fully communicated
Employee Benefits

Employee Benefits

Formalized and hard to feel real value
PR

PR

Lacking a strong social narrative
Recruitment & Retention

Recruitment & Retention

Effective solutions are unclear
The Mama Mirai Support Program integrates all of these
under one unified design philosophy.

CSR as Future Investment

A Shift in Thinking: From Spending to Strategic Investment
CSR Investment

CSR is not simply about giving money.

By investing in PR, employee benefits, and people,
we create systems where both society and companies thrive.

CSR budgets are transformed from “expenses”
into measurable corporate assets.

The Value Cycle

A Circular Value Model Connecting Companies, Employees, and Society

The Mama Mirai Support Program creates the following cycle:

  • Companies: Enhanced brand value and recruitment strength
  • Employees: Tangible benefits and higher engagement
  • Society: Support and empowerment for mothers and children
Value Cycle

Support flows back to companies as measurable value.

The Seven Value Pyramid

Seven Layers That Maximize Investment Impact

Corporate value is built step by step through this program.

  • 1 Tangible employee benefits
  • 2 PR and brand awareness
  • 3 Social contribution (support for mothers and children)
  • 4 Women’s empowerment & DE&I
  • 5 Remote work & talent utilization
  • 6 Reduced HR and organizational challenges
  • 7 Recruitment, retention, and corporate growth

Not a single initiative, but a multifaceted value strategy.

Seven Value Pyramid