About us

Building trust through consistency,
in life and in business.
Investing in the future of mothers and children.
Connecting Japan and the world
as an execution-driven producer.
Miyata Naomi
Profile
Profile / Career
Naomi Miyata
CEO, SapoLabo Co., Ltd.

An execution-focused producer with
over 27 years of business experience
across food, beauty, IT, and global business sectors.

Based in Japan and Dubai,
she supports companies in global expansion, CSR and PR production,
and develops social impact projects that support mothers and children.

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As a single mother raising five children,
traveling between Dubai and Tokyo

I am a single mother raising five children.

Balancing work and parenting,
financial anxiety,
and pressure about the future.

Not through ideals,
but by struggling through reality,
I have lived and moved forward.

That is why I have always felt a strong sense of discomfort
with the stereotypes that
“mothers are weak” or
“they are merely the ones being supported.”

Mothers inherently have more strength.
With the right environment and systems,
they can create value and thrive in society.

This conviction is the very origin
of all my businesses.

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Expanding choices beyond Japan’s conventional path

When my child stopped attending school,
I realized that
“following only Japan’s standard path is not the only option in life.”

By gathering information,
changing our environment,
and looking to the world,
my child went on to study at a university in Dubai.

Through this experience, I strongly felt that
both education and life itself
expand dramatically when you cross borders.

This firsthand experience led directly
to my current education and study-abroad support business.

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27 years of hands-on experience
in food, beauty, IT, and global business

Over the years, I have been involved in businesses across
food service, beauty, IT, e-commerce, and international markets.

Having experienced both success and failure,
I can say this with confidence.

Business does not run on theory alone.
What truly matters is on-the-ground insight and execution.

The reason SapoLabo is
“a company that goes beyond planning”
lies in this accumulation of real-world practice.

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Why Dubai?

Dubai is a country that is fair to those who take on challenges.

Rather than age, gender, or title,
what matters is
“what you do” and
“what value you create.”

I felt that this environment holds tremendous potential
for Japanese companies,
as well as for mothers and individuals.

That is why I chose Dubai as a base
to support overseas expansion,
and launched the Dubai Economic Times
to share the reality on the ground.

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Dubai Economic Times and the integration of all businesses

Dubai Economic Times
is not just an information media platform.

・Reducing anxiety before expansion
・Preventing isolation after expansion
・Visualizing challenges taken on by companies and individuals

It functions as a “hub”
that connects all of our businesses.

Overseas expansion support, CSR, PR,
and the Mama Mirai Support Initiative.

All of these are integrated
under a single guiding philosophy.

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The vision behind the Mama Mirai Support Initiative

Supporting mothers and children
is not about “helping because they are pitiful.”

It is an investment in the future.

When mothers achieve financial and emotional independence
and play active roles in society,
children’s possibilities expand dramatically.

By linking this initiative with corporate CSR,
we are building a sustainable, circular system
where support does not end as a one-time effort.

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What I aim for is not “support,” but “circulation”

I want to change a society
where someone must keep enduring.

Mothers take on challenges,
companies grow,
and society becomes richer.

Creating a system
where all of this keeps moving together.

That is the very reason
SapoLabo exists.

Message

Investing in the future of mothers and children
is my life’s work.
If you are a company
looking to take on challenges overseas.
If you are serious about building a socially meaningful business.
If you wish to leave lasting value for the future.
Let’s talk.
Company Profile
Company NameSapoLabo Co., Ltd.
Representative DirectorMinamihozo Miyata
Head Office AddressGinza Otake Residence 2F,
1-22-11 Ginza, Chuo-ku,
Tokyo 104-0061, Japan
Business ActivitiesPromotional PR Production
Marketing Services