Have you ever heard the term “Persona”?
In the world of marketing, creating a persona plays a vital role in success. Simply put, a persona is a detailed profile of your ideal user.
In English, “persona” refers to a character or personality. In a business context, you can think of it as a “vivid portrait of a single individual.”
While people often use the term “Targeting,” there is a major difference. A “Target” is a broad segment, whereas a “Persona” is a specific, living person.
The Difference: Target vs. Persona
The Target (Broad)
“Women in their 30s living in Tokyo.”
The Persona (Specific)
- Age: 33
- Occupation: Office worker (OL)
- Location: Lives in Tokyo, commutes via the Inokashira Line
- Style: Prefers conservative, sophisticated fashion
- Interests: Loves posting on Instagram; invests heavily in skincare/beauty
- Preferences: Fans of high-end luxury bags
- Status: Currently active in “Konkatsu” (matchmaking/searching for a partner)
Can you see her? The level of detail depends on the product, but we set these traits until the persona feels like a real person. By doing this, your product and message resonate much more deeply with the audience you want to reach.
Why It Matters
No matter how hard you try to promote your business on social media or EC sites, if your message doesn’t resonate with your persona, you won’t see results. That is how crucial a persona is.
The most important step in SNS lead generation is defining your persona first and then operating your account consistently without veering off course.
At Sapo-Lab, we conduct in-depth consultations to establish a meticulous persona before we begin any SNS marketing activities.
Ready to find your ideal customer? Contact us today!